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A Study: Nike and Digital Marketing – Part 4
This is the fourth part of our “Sports Special”, in which we highlight 5 remarkable Nike campaigns worth knowing. Click to read the first part, the second part and the third part. The whole “Special”...
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A Study: Nike and Digital Marketing – Part 5
With this fifth and final post of our “Sports Special”, we complete our exploration of 5 remarkable Nike campaigns worth knowing. Missed the other posts? Click to read the first part, the second part ,...
View ArticleWe are hiring – Experienced Web Content Writer
Pravda Media Group is looking for an experienced Web Content Writer for unique and original online writing. We are a growing Digital Marketing Agency with a young and dynamic team, located in Tel Aviv...
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Very good listeners
Everybody loves Google. True. We love G-mail, Google Maps, Google Street View and so on. But what if now Google used all his knowledge about you to create the perfect boyfriend? Meet G-Male:
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5 tips on how to prepare your brand for the new Facebook Timeline
Facebook’s biggest change so far – The Timeline – was announced last month, but it still hasn’t reached the masses. Nevertheless, as many speculate as to when the public launch will happen, some eager...
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Money talks BS walks – even with Luxury brands
Our friend at L2 Think Tank, the luxury brands digital marketing experts, just published some interesting insights re the link between overall digital performance of these brands and their utilization...
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You've got to Learn to Listen: Three Ways To Increase Marketing Effectiveness
Let’s face it. We love to hear the sound of our own voices. When I was single, one of the best pieces of dating advice I ever got was to let the other person speak through the whole date because she...
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Inside Pravda Media Group: New Blogs for Our Clients
There are some exciting things happening for our clients that we want to share with you: PrimeSense is gearing up for CES 2012 – a huge consumer electronics tradeshow, located this year in Las Vegas....
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Coffee Break: Four Articles Worth Reading
We’ve been reading some great stuff at Pravda Media Group that you might enjoy as well. So, pour yourself a cup of coffee, sit down, and get your read on — you’ll feel more productive than if you’re...
View ArticleAd:Tech Summit Buzz
I had the pleasure to be a partner of and attend the first Ad:Tech Summit in Tel Aviv today. The event was probably the best social and ad tech event in Israel. The lineup was great, with many...
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B2B Content Marketing Dirty Little Secrets
According to Content Marketing Institute’s latest report, B2B marketers’ biggest challenge is producing enough content to feed their online channels. As an agency managing content marketing...
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Social CRM: The Missing Link Between Awareness and Leads
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage with their audience and then measure the campaign’s effect in...
View ArticleWeekend Treats for Your Morning Coffee
Throughout the week, we here at Pravda Media Group put on our helmets, grab our picks and head down to mine some interesting articles for you. We separate pieces of coal from real diamonds. And now...
View ArticleTop 5 Marketing Automation Articles
Marketing automation tools and the analytics that come out of them promote efficiency for companies that use them. It is also a tremendous time-saver for marketing departments. Many companies don’t...
View ArticleWhy B2B’s Should Consider Using LinkedIn Sponsored Updates
In an effort to position itself as the leading destination for B2B content, LinkedIn started to roll out Sponsored Updates in late July. These are similar in fashion to sponsored posts on Twitter, and...
View ArticleYouTube Takes the Subscribe Button to the Next Level
YouTube rolled out a shiny new feature: embeddable Subscribe buttons. This has been done in an effort to get viewers to subscribe to more channels (thereby spend more time on the service). According to...
View ArticleWhat technology do you need to build a sales and marketing machine?
Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I discussed the technologies involved in building a winning sales and marketing...
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#B2BTalks Breakfast – Marketing Automation Workshop
Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful technologies out there. So what exactly is marketing...
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Marketing Automation Fear? The Answer is Here!
We get many emails and phone calls (almost on a regular basis!) from companies with questions and concerns on marketing automation. This useful tool is aimed at marketing specialists, and we enjoy...
View ArticleWebinar on Scaling B2B Marketing Operations: Check!
We resolved to start sharing more insight and B2B marketing know-how with our audience, and accepted an opportunity to take part in a joint webinar with Oktopost. On Tuesday, January 21st, our CEO,...
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